Tui Brewery is getting video views and worldwide attention by using prankvertising, meaning an advertising strategy that makes its point by pranking someone or some.
Tui Brewery with a global advertising agency network Saatchi & Saatchi and five true friends made every beer consuming person’s dream come true: Having beer flowing from water taps.
After months of planning, a team of friends, a plumber and the brewery’s beer technicians hooked up beer kegs to the pipes supplying every single tap with Tui beer in their pal’s house.
“It went without a hitch, although the plumber did have to make sure it was properly connected so we didn’t feed beer back into the city water supply!”, Guy Roberts, creative director says.
14 hidden cameras were used to catch the action. Russ, a bugger himself too, of course was surpised when he found out there was something strange going on. But it’s not the look on his face, it’s the idea itself and that it really went down. Imagine how after 5, 10 or 20 years from now, these pals are still laughing about it together.
(Sources: AdWeek, Campaign Brief)
