Washer fluid Lasol’s ad campaign made a copy of Brussels’ famous Manneken Pis statue and placed it in the coldest place in Europe, Naruski, Finland. While in Brussels, the statue is shut off during the freeze, its brother does what it’s supposed to.
In Belgium, media has brought up the campaign and according to Berner’s consumer goods department manager Tia Yrjölä, they think it’s funny.
What we have heard from Belgium has been nothing but positive. They consider Finns crazy and funny.
You can watch the live stream of the statue here.