These two lovely and brilliant ad campaigns are advertising sweets and both of them suggests that the candy product they promote makes people feel better. So I combined them into one post.
Nørregade: Goth
“Even the toughest and the most bad-tempered persons can’t fight the happiness that comes with eating the sweets from Nørregade.”
Advertising Agency: LoweFriends, Denmark
(Via: Ads of the World)
Milka – Last square
“Everyone knows that the last square of the chocolate bar is by the far the last one. So to really test the French people’s tenderness, we did something unprecedented. We took the last square out of every Milka bar to give people the choise to claim it back or to send it to someone they care about.”
(Via: Ads of the World)