Bowel cancer kills more in New Zeland than the breast and prostate cancers together every year. To spread awareness there is a campaign website where you can link any video and set fartbombs in the timeline.
Tired? Yes. Funny? Still.
I tried the campaign website with a Finnish pop artist Cheek’s video. It works! Watch the video or make your own. “Ha ha”.
Advertising agency: Whybin\TBWA, Auckland, New Zealand