Candy vending machines providing a free sample of Colgate for each purchase

What could be a better place to promote a toothpaste than a place where sweets are bought? Colgate discovered that they could put free samples of their product in vending machines. Every time a candy was purchased, a sample was given for free.

Moreover, they programmed the machines to show a message to a customer: “Don’t forget to brush”. Well done.

(Via: Ads of the World)

Kelmin Lumo

Author is a DJ, visual artist and web designer.

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